Two of HGTV’s most beloved duos are teaming up for an exciting new venture. Drew and Jonathan Scott, the stars of “Property Brothers,” are expanding their consumer products enterprise, Scott Brothers Global, by launching a brand management agency called BrandJourney. This news was reported by Variety on January 27, 2025.
One of the first collaborations for the Scott brothers will be with “Home Town” stars Erin and Ben Napier, who recently inked a new multi-year talent deal with HGTV.
Drew shared his enthusiasm on LinkedIn, praising the Napiers as “two of the most cherished hosts on HGTV who have inspired millions through their homes and communities.”
The Scott Brothers’ BrandJourney Aims to Turn Home Brands Into ‘Household Names’
Drew and Jonathan Scott have mastered the art of building successful brands, having generated over $3 billion in merchandise sales over the past decade, according to Variety. Now, they’re channeling that expertise into their new brand management agency, BrandJourney, which will focus on developing and marketing brands across home furnishings, décor, textiles, housewares, kids’ products, giftware, and home improvement industries.
BrandJourney will not only expand the Scott brothers’ own brands—Scott Living by Drew & Jonathan, Drew & Jonathan Home, and Property Brothers—but will also work with client partners such as Erin and Ben Napier and Stephen Brown’s Glitterville Studios.
“We know how to translate beloved brands into a cohesive, instantly recognizable, and memorable product line,” reads BrandJourney’s website. “We turn home lines into household names (and vice versa!). Imagine what’s possible for your brand.”
To help brands grow, the Scott brothers’ agency will provide strategic guidance on licensing, brand development and management, creative direction, marketing, digital and social media strategy, and media production, per Variety.
In a statement, the Celebrity IOU stars expressed their excitement about the venture:
“We are thrilled to launch BrandJourney to share our expertise and leverage our incredible team to help other brands and talent build and expand their consumer products offerings in the home space. We’re excited to have Glitterville and Erin & Ben Co. on board and can’t wait to help these brands continue to grow.”
Erin Napier echoed this enthusiasm, telling FurnitureToday,
“We’re partnering with BrandJourney to find new ways to introduce our audience to more affordable American-made and assembled goods that make their homes more beautiful, more purposeful, and less disposable.
Erin & Ben Napier Are Also Friends With Drew & Jonathan Scott
According to the BrandJourney website, Erin & Ben Co. is known for its seamless blend of heirloom design and quality craftsmanship, creating products that make homes feel truly lived-in. Rooted in authenticity and nostalgic aesthetics, the brand is also committed to revitalizing small-town America through local manufacturing and beautifully curated home collections.
Beyond being BrandJourney clients, the Napiers share a genuine friendship with Drew and Jonathan Scott. While filming their hit HGTV show Home Town in Laurel, Mississippi, the couple took a trip to Los Angeles in 2023, where they reconnected with the twin brothers and their families.
During their visit, Ben shared on Instagram how a chance encounter turned into a memorable reunion. While dining at a local diner, they spotted a former HGTV producer driving by and called him to turn around—only to discover he was working on a Property Brothers shoot just 200 yards away. That unexpected moment led to an invitation for an evening of pizza with Jonathan, his longtime partner Zooey Deschanel, Drew, and his wife, Linda Phan.
“It was more fun than you can imagine,” Ben recalled. “There were magic tricks, a light show, a house tour, and incredible stories.”
Fans can catch the Napiers on the eighth season of Home Town, airing Sunday nights on HGTV. Meanwhile, Drew and Jonathan return with a new season of Celebrity IOU, premiering February 3.